09 FEBRUARY 2017
BRAND OF THE MONTH: VITRA
When talking about history of design, Vitra is the name that immediately comes to mind as one of most innovative and notable companies in the world that continues to dictate the pace of this industry internationally.
Started in Germany, with a small family business and developed in Switzerland to become an undisputed leader in the sector, Vitra has always stood for its revolutionary ability to make copyright design within the reach of all pockets.
Fine aesthetics, fresh style, sustainability, minimalism, resistant materials at lower prices and unconventional use of colors are the successful keywords that characterize its fashionable and quirky furniture.
Vitra Home Interior is a collage of classic and contemporary and this precise leitmotiv has guided the company and its top designers across generations, from Charles and Ray Eames, Jean Prouvé and Verner Panton, always on vogue, up to the protagonists of today such as Ronan and Erwan Bouroullec, Hella Jongerius, Jasper Morrison, Edward Barber and Jay Osgerby.
Vitra produces a wide range of furnishings and accessories for any kind of house spaceand you can have fun choosing them at our SAG80 Group’s showrooms.
Imagine for example to have invited your friends for dinner: you’ll be prepared to serve cocktails arranged on your super colored Classic Trays while your guests enjoy the atmosphere comfortably seatedon the Soft Modular Sofa, picking some appetizers disposed on the Guéridon BasTable. All you have to do now is relax on your marvelous Eames Lounge Chair and the hours will seem to fly. The Eye Clock on the wall is reminding you that it’s time for dinner. Just Delightful!
So why stopping to imagination only when you can turn this into reality?